Creativity – It’s Our Future By Trevor Bailey, Director of WW Education

IDEA

body_image 2“Logic will get you from A to B. Imagination will take you everywhere.” – Albert Einstein

Einstein understood the importance of the imagination and his words remind us of where human creativity has taken us – and will continue to take us. Creativity is essential to innovation. And innovation gives us the new technologies and products that will drive the global economy forward.

How important is creativity to our future? A recent study conducted by Adobe in the U.S., “Creativity and Education: Why It Matters,” (http://www.adobe.com/aboutadobe/pressroom/pdfs/Adobe_Creativity_and_Education_Why_It_Matters_study.pdf) showed that 90 percent of US professionals believe that unlocking creativity is essential to economic growth and that it is valuable to society. The study also highlighted a growing awareness, especially among professionals, that creativity and creative thinking deserve a bigger role in education. In fact, 88 percent of U.S. professionals surveyed believe that creativity should be built into standard curricula. Today, companies are…

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